Skin Sense

We are leading a scientific revolution in the Gulf beauty sector by developing the first intelligent skincare platform specifically designed for the region’s environment and climate. Our project aims to eliminate random product selection by replacing traditional recommendations with a “data-driven trust” methodology; powered by artificial intelligence and real-time image analysis, we accurately diagnose skin needs and connect them with scientifically proven active ingredients — not just brands — to deliver a personalized skincare routine covering hydration, brightening, and exfoliation, targeting a massive market exceeding SAR 22 billion, where 89% of consumers lack trust in existing solutions. We are building the region’s most valuable and reliable digital asset, supported by a unique data foundation and a strong competitive moat combining climate-based personalization with scientific neutrality.