Barwazah

Barwazah is a Saudi marketing technology company specializing in developing smart marketing solutions for e-commerce stores. Primarily based on data and artificial intelligence (LLM), Buruza helps merchants improve sales performance, gain a deeper understanding of customer behavior, and make more accurate marketing decisions through innovative products and advanced analytics dashboards that provide measurable and scalable metrics. Buruza develops a smart advertising model powered by data and deep learning algorithms, aiming to reduce customer acquisition costs (CAC) and increase return on advertising expenditure (ROI) for e-commerce stores. This is achieved through improved targeting, content and offer personalization, and the use of automated and effective testing and continuous improvement.