Amwaj Al Shorouq Company

The Pedestrian Crossing Development Project is a pioneering national initiative aimed at transforming Saudi urban infrastructure in alignment with Vision 2030. The project focuses on designing and implementing modern, innovative pedestrian crossings that combine functional service with aesthetic value, enhancing traffic safety, protecting lives, and improving the urban landscape of cities. It introduces a smart investment model based on public-private partnership, where the investor builds and manages the crossings at no cost to the government in exchange for advertising investment rights through advanced digital screens integrated into the design. This model delivers attractive financial returns while relieving public budgets from construction and maintenance costs. The project is protected by registered intellectual property rights valid for 15 years across the Kingdom and offers high investment returns relative to operational expenses. The company is seeking a strategic partner to complete implementation and expand the project across multiple regions in Saudi Arabia.