Hummmy Yummmy

A leading Saudi brand in the local fresh food sector, established in 2021 with a national ambition to redefine the food supply chain from farm to table. The company provides premium primary food products (fresh local lamb, goat, young camel meat, and local fresh beef) sourced from trusted local producers, while strengthening agricultural and industrial partnerships within the Kingdom, “HummmyYummmy” stands out through a direct-to-home delivery model powered by smart digital platforms, ensuring superior quality and freshness. Since its launch, the brand has achieved exceptional success, generating revenues exceeding SAR 34 million, building an active customer base of over 200,000 clients, and targeting geographic expansion alongside accelerated growth, with a projected market valuation reaching SAR 900 million by 2030.